Europe agrees landmark Digital Market Law: What’s next?

2022-06-09 0 By

Preamble: The coming digital rules seek to “end” the growing dominance of tech giants by blacklisting certain practices.The European Union has reached an agreement to push ahead with landmark digital rules to control “gatekeepers” such as Amazon, Apple, Google, Microsoft and Meta.The European Parliament, Council and Commission agreed on the new rules, known as the “digital Market Law,” late last week, and EU lawyers are now examining the legal text to finalize how the law will work.Once finalised, the details of the Digital Markets law will be published publicly and sent to the EU Parliament and Council for approval.Once approved, the bill would take effect 20 days after its publication and its rules would apply six months later.While the details of the digital Markets law have yet to be finalised, the PARLIAMENT has so far confirmed that the rules will target “gatekeepers” — companies with a market capitalisation of at least €75bn and at least 45m monthly users, as well as platforms such as social networks or search engines — whose core business practices will be affected by the new rules.The PARLIAMENT also confirmed that considerations for the tech giants would include requirements to allow third parties to interoperate with gatekeepers’ own services in certain circumstances.For example, the largest messaging services, such as Whatsapp, Facebook Messenger and iMessage, would have to open up and interoperate with smaller messaging platforms if they requested it.Currently, some messaging Services like iMessage don’t support RCS (Rich Communication Services), and Google says it doesn’t want Apple to bring iMessage to Android.”Users of small or large platforms will be able to exchange messages, send files or make video calls across messaging applications, giving them more choice,” the European Parliament said.Negotiations between the European Parliament, The Council and the European Commission have also agreed that the law will include a requirement to allow companies to use personal data for targeted advertising only with the express consent of gatekeeper companies.On the user side, the three European bodies also agreed that the law should force gatekeeper companies to allow users a free choice of browser, virtual assistant or search engine.Other requirements made by the Commission when it introduced the law two years ago include gatekeeper companies giving their business users access to data generated by the platforms they use gatekeeper on;Providing companies that advertise on its platform with the tools and information advertisers need;And allow publishers to do their own independent verification of gatekeeper hosted ads.(This article is from the SCA Secure Communications Consortium.)