Most independent coffee shops in The city have no plans to adjust prices for the time being

2022-06-25 0 By

The news that Starbucks raised the price of coffee triggered heated debate, and the market of Yunnan coffee beans in the past two years also continued to be popular.Take Pu ‘er and Ninger County as an example. At present, the price of fresh coffee fruit in pu ‘er is 4-4.5 yuan/kg, while the price of roasted coffee beans has reached 32-40 yuan/kg, with a year-on-year increase of 30%.Reporters visited some of the city’s independent cafes found that even though raw material prices rose substantially, but most cafes do not plan to raise prices for the time being.The reason is that a large number of coffee beverage consumption is still in the initial stage, and most of the products people choose are price-oriented, which leads to the serious “internal volume” of the whole industry of independent coffee shops in Kunming. It is easy to raise the price, fearing the loss of customers.On February 16, Starbucks (China) raised the price of some of its coffee drinks by 1 yuan to 2 yuan, which caused widespread discussion.In fact, in addition to Starbucks, luckin and Tims coffee have recently raised prices on some of their products.The reason for price adjustment is based on the comprehensive consideration of operating costs such as rent, labor and raw materials.Arabica beans have reportedly more than doubled in price over the past year as Brazil’s coffee-growing country is hit by dry weather, supply chain turmoil and freight costs.In addition, due to the epidemic in the past two years, the number of imported coffee beans has decreased, and the sales volume of domestic coffee beans, especially those from Yunnan, has increased rapidly, and the price has also begun to rise.According to the statistics of the Ministry of Agriculture and Rural Affairs, in 2019, the total area of coffee cultivation in Yunnan reached 1,567,300 mu, with a year-on-year growth of 4.88%, accounting for more than 99% of the total area of coffee cultivation in China. Pu ‘er is the largest coffee cultivation area in Yunnan, accounting for more than 50% of the total area and total production of coffee in China. In 2018, the total area of coffee cultivation exceeded 780,000 mu.50% of yunnan coffee is produced in Pu ‘er, which has become the main producing area and distribution center of coffee with the largest planting area and the highest output in China.Xinhua Yunnan (Pu ‘er) coffee Price Index showed that on February 11, the index was at 1870.36 points, up 83.66 points, or 4.68%, compared with the previous period (2022.1.24 — 1.30).Compared with the base period up 870.36 points, or 87.04%.Specifically, the average price of boutique coffee beans was 54.60 yuan/kg, the same as the previous period;The average price of boutique grade iii coffee beans was 48.00 yuan/kg, 0.11 yuan/kg higher than the previous period, or 0.23%;The average price of quality coffee beans was 34.08 yuan/kg, 1.92 yuan/kg higher than the previous period, or 5.97%;The average price of commercial grade coffee beans was 33.04 yuan/kg, 1.81 yuan/kg higher than the previous period, or 5.80%;The average price of commercial grade ii coffee beans was 24.89 yuan/kg, 1.06 yuan/kg higher than the previous period, or 4.45%;The average price of commercial grade iii and below coffee beans was 16.00 yuan/kg, unchanged compared with the previous period.According to a data provided by Li Cuihai, deputy director of industry and Information Technology Bureau of Pu ‘er County, the coffee planting area in The whole county is 103,500 mu. “At present, the price of coffee in different grades is different, and the overall trend is on the rise, with an increase of about 30%.The price of fresh fruit is 4-4.5 yuan/kg.”According to the reference price list of Nespresso coffee rice at Nestle purchasing station, the price per kilogram of Nespresso was 36.1 yuan on February 15, 36.6 yuan on February 16, and 36.7 yuan on February 17, almost the same price every day and rising every day.Duan Bingyi, a coffee industry insider in Yunnan province, started his own coffee brand in Dehong prefecture in recent years after working in research and development for a coffee brand.According to Duan bingyi, there are multiple reasons for the price rise of Yunnan coffee beans.First of all, the cycle is up.”The coffee price cycle is usually eight to 10 years, and the last peak in Yunnan was in 2012,” she said.The price hike in Yunnan coffee beans has been going on since 2020.”Secondly, affected by the global price rise of coffee beans, “Both Brazil and Colombia are reducing production of coffee beans. In addition, affected by the epidemic, the number of imported coffee beans in China has decreased, and the market demand for Yunnan coffee beans has increased, and the price has risen accordingly.””The labor cost of coffee farms in Yunnan is getting higher and higher,” duan said. “In the past, coffee farms in Pu ‘er, Lincang and Dehong could legally hire Burmese workers, and the labor cost was relatively low. Now, when Burmese workers cannot enter, they have to use local workers, and the labor cost has suddenly gone up.””In Yunnan, coffee beans are picked for more than five months. Beans at lower altitudes mature first, so they are picked from November to March.At present, the price of fresh coffee beans in Yunnan is 4-6 yuan/kg. After roasting, the weight is greatly reduced, and the price is generally 7 times that of fresh beans.In the same period in 2021, the price of Coffee beans in Yunnan is only 22-25 yuan per kilogram, “he said.Source: Metropolitan Times Editor: Tang Wei