In 2021, the export volume of Domestic cars surges, which brand is stronger?

2022-07-31 0 By

According to earlier data released by the General Administration of Customs, from January to November this year, China exported a total of 1.98 million vehicles, up about 100% year on year, and the export value of 31.38 billion US dollars, up about 120% year on year.And according to the statistics of China Association of Automobile Manufacturers: in 2021, the automobile export of 201.15 million, China’s automobile export for the first time through 2 million, a double year-on-year growth, a record high auto export, accounting for 7.7% of the total auto sales, 3.7 percentage points higher than the previous year.It is not difficult to see that in 2021, major domestic automobile manufacturers are actively competing in the overseas market, just from the “record high”, China’s auto export has shown an unstoppable new trend.Given the impact of the pandemic and the global shortage, it is surprising that China’s car exports have increased rather than decreased.On the one hand, The results of China’s fight against the epidemic have a direct impact on production and economic recovery, with various industries entering production in an orderly manner after the second half of the year. On the other hand, the negative trend of Western countries in the fight against the epidemic has led to the suspension of a large number of factories and tight product supply, and consumers naturally turn their attention to overseas cars.On the other hand, the dependence of foreign cars on high-end chips was greatly impacted by the “missing core” event, while the independent chips timely supplement China’s auto production and effectively resolve the pressure of missing core.As a direct result of these two events, it seems reasonable that China’s car exports are at a record high.Specifically, a number of Chinese automobile brands have also shown good or even top performance in many countries’ markets.Saic’s passenger cars topped the overseas sales of Chinese auto brands in 2021 with “290,700 units, a year-on-year increase of 68%”.It is understood that SAIC passenger car products have entered 66 countries and regions around the world, and entered the single brand top ten in 17 countries around the world, known as “China’s car electric, intelligent walk in the forefront of the world” Chinese brand.On the one hand, MG /MG is of British descent and enjoys relatively high brand recognition and influence in Europe.On the other hand, IN recent years, SAIC motor has made good progress in advancing new energy vehicles.Models such as MG HECTOR, MG ZS EV and MG GLOSTER continue to sell well in overseas markets with their outstanding performance, reliable technology and avant-garde design.In this way, SAIC passenger cars can continue to maintain the overseas sales of the crown is not the wave of vanity.Chery Group: Rapid Growth As one of the auto companies selected as one of the “Top 20 Chinese Enterprises overseas Image” for five times, Chery has always been one of the brightest cards of China going global.In 2021, The export volume of Chery Automobile reached 269,100 units, up 136% year on year, especially in December, the export volume in a single month exceeded 30,000 units, both of which hit a record high, becoming the Chinese auto brand with the fastest year-on-year growth rate in the list.At present, chery automobile products are sold to more than 80 countries and regions in the world, mainly in markets such as Russia, Brazil, Saudi Arabia in-depth layout, since 2001, the first of the car exports to Syria to overseas users today has reached nearly 2 million, chery, with 20 years of product development, technological innovation, customer service, such as the high standard of ascension,It has consolidated the foundation of its overseas journey and won a large number of loyal overseas users.Now its products in addition to the Tiger series models at home and abroad have become a best-selling “global car”, star road brand also began to send force overseas, such as star road moon and star road Lingyun has successfully entered the Russian high-end market.Great Wall Motor: Catching up with it As an early entry into the overseas independent first-tier brand, Great Wall Motor also achieved good results in overseas markets last year.Although the number of 142,700 vehicles sold is a big gap between the top two, the year-on-year growth of 107.7% is still not to be underestimated, and overseas sales also hit a record high.Up to now, Great Wall in the world has formed 13 daqo technology vehicle production bases, 4 overseas technology production bases and 5 overseas KD factories.It is reported that at present, Great Wall motor has sold more than 900,000 vehicles overseas, and the finished vehicles have been exported to more than 170 countries.It is worth noting that on January 27, Brazilian local time, Great Wall Motor held the “Brazilian Factory handover and Strategy release ceremony” in Sao Paulo, Brazil, to formally take over the former Daimler group’s plant in Erasemapolis, Brazil, which is expected to be put into operation in 2023, with an annual capacity of 100,000 units.At the same time, Great Wall also released the Brazilian market strategy: in the next three years, it will launch 10 new energy powered products in Brazil, including 4 pure electric vehicles and 6 hybrid vehicles.In the next 10 years, it will invest more than 11.5 billion yuan to deepen the local industrial chain, layout ecological technology, and strive to become a leading brand of new energy vehicles in the Brazilian market.Geely and Changan Automobile: Fierce competition In 2021, Geely Auto’s cumulative exports reached 115,000 units, with a year-on-year growth of 58%.At present, Geely has global operations in 28 countries, with 227 overseas sales and after-sales outlets.Changan’s cumulative exports in 2021 were 114,000 vehicles, up more than 114% year on year.The sales volume of overseas exports exceeded 10,000 units for several months in a row and showed a steady growth trend.In terms of quantity, the overseas sales gap between Geely automobile and Changan Automobile is only 1000 cars, but according to the current year-on-year growth rate, Geely is indeed in a dangerous situation of being overtaken, and the two sides can be described as fierce competition.It is also worth mentioning that since the official release of the “European Plan” online in September 2020, according to statistics, by October last year, LYNk has shipped 10,702 vehicles to Europe, realizing the normalization of export to Europe.As of November last year, nearly 30,000 customers in Europe had signed up for lynk 01’s subscription service, delivering 4,380 vehicles.At the same time, with the success of “European Project”, Lynk & Co’s “Asia-pacific Project” was officially launched in November last year, Lynk & Co 01 was officially listed in Kuwait, and will continue to compete in the united Arab Emirates, Bahrain, Saudi Arabia, Qatar, Oman and other countries.Changan’s cumulative exports in 2021 totaled 114,000 vehicles, up more than 114% year-on-year.Changan is becoming more sophisticated in overseas markets.With the continuous growth of its high-end UNI series, if it exports to overseas markets in the future, IT is believed that Chang ‘an Group will have a better market performance in overseas markets.Last August, In a blueprint for its “new vehicles and new ecology” strategy, Changan said:Changan will strongly promote the new brand to build a new image, a new platform to build new products, new cars start a new life and new marketing to create new value, in order to add new experience, new service to new ecological construction pattern of “six strategic actions, show the changan automobile moving towards the world first-class brand the strong confidence and development of confidence.Fu Bingfeng, executive vice President and secretary General of China Automobile Association, said: “The recovery of global automobile consumption, the transformation and upgrading of independent brands and other factors jointly promote the sustainable growth of overseas development of independent brand cars, it is expected that the growth rate of China’s automobile export in 2022 is about 20%.”With China’s automobile brand strength and innovation ability of science and technology unceasing enhancement, the continued progress in the direction of intelligent and electric, its influence in the international must be increased, the overseas market acceptance and reaction degree for Chinese car, believe that the Chinese car brand internationalization brand just around the corner.